Privacy Policy
Last updated: May 2026
Who we are
StPeteMusic is a community hub for the St. Petersburg, FL music scene, operated by Tangent LLC in partnership with Suite E Studios. Our website is www.stpetemusic.live.
What data we collect
Analytics (Google Analytics 4)
We use Google Analytics 4 (GA4) via Google Tag Manager to understand how visitors use our site. GA4 collects:
- Pages visited and time spent
- General location (country/city — not street-level)
- Browser type, device type, and operating system
- How you arrived at the site (search, social media, direct, etc.)
- Events you trigger (e.g., newsletter signups, link clicks)
GA4 uses cookies to identify returning visitors. No personally identifiable information is sent to Google. Google's privacy policy: policies.google.com/privacy.
Newsletter signup
If you subscribe to our newsletter, we collect your email address. We use it only to send monthly event roundups for the St. Pete music scene. We use Listmonk (self-hosted) and Resend to send email. Your address is never shared or sold.
Contact form
If you use our contact form, we collect your name, email address, and message. This information is sent directly to our team and used only to respond to your inquiry.
Cookies
We use cookies for analytics and audience insights. This includes Google Analytics (GA4) and Meta Pixel for conversion tracking. You can opt out of analytics tracking by:
- Using a browser extension such as Google Analytics Opt-out Add-on
- Enabling "Do Not Track" in your browser settings
- Using a browser with built-in tracker blocking
Data retention
Analytics data is retained for 14 months in Google Analytics, then automatically deleted. Newsletter subscribers can unsubscribe at any time via the link at the bottom of any email — your address is removed immediately.
Third-party services
- Google Analytics / GTM — analytics; governed by Google's Privacy Policy
- YouTube — embedded videos; governed by YouTube's Privacy Policy
- Resend — email delivery; governed by Resend's Privacy Policy
- Meta Pixel (Facebook/Instagram) — conversion tracking and audience analytics; governed by Meta's Privacy Policy
- Microsoft Clarity — session recording and heatmaps (page interactions, scroll behavior); governed by Microsoft's Privacy Policy
- TikTok — social media platform linked from this site; governed by TikTok's Privacy Policy